Casual gaming and online firm Brandissimo is enjoying success with the virtual games world it created for NFL - with the company saying it has had over ten million plays.

Featuring more than 65 online games, NFLRush Zone is essentially a NFL-themed fantasy world for kids. In addition to games and animated videos, users can create avatars, join their favourite team, care for 'gameballs' (pet-like characters) and chat in real time with friends.

"We are proud of our association with the NFL," said Brandissimo CEO David Snyder. "It's a mega-brand that epitomises intense competition and exciting minute by minute play. We built these attributes into NFLRush Zone to capture fans for the long-term and celebrate the joy that is NFL football."

Peter O'Reilly, NFL director of marketing, added: "We are pleased to be working with Brandissimo on the NFLRush Zone. We value Brandissimo's work and are proud of the Rush Zone as a place where parents and kids alike can experience football fun together."

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