Children's and family entertainment firm Studio 100 Media has appointed Peter Kleinschmidt as its new director of marketing, licensing and merchandising.

Having most recently served as managing director for Munich-based CTM Concept - TV & Merchandising, Kleinschmidt is now faced with an extensive portfolio including Vicky the Viking, Maya the Bee, Dive Olly Dive and The House of Anubis.

He will report directly to Patrick Elmendorff and Hans Bourlon, MDs of Studio 100 Media.

"Peter has a wealth of experience in the licensing industry - covering the development of new programs and licensing properties, as well as the management of established formats," said Elmendorff. "On the basis of this experience, I am confident that we will be able to identify new marketing opportunities and achieve corresponding revenue potentials."

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