Hamleys has officially launched its dedicated Roary and Fifi Week in-store, running until March 29th.

As part of the week, character visits will take place from Fifi Forget-Me-Not and Roary the Racing Car. Branded balloons and stickers will be handed out to children, episodes will be playing on the screen and there will be other giveaways in-store - including a competition to win Fifi and Roary products.

Melissa Brown, director of marketing at Chapman, said: "We are really pleased to be a part of Cartoon Crazy and the brand displays look fantastic in-store. We are confident that this partnership with Hamleys will further strengthen the appeal of both brands."

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