Chorion and Warner among firms joining event organiser's special programme.
Advanstar has added a number of new names to its recently launched Global Partners Program for Licensing International and Brand Licensing Europe.
Joining the now almost 40-strong roster are Chorion, Warner Bros Consumer Products, Korea Culture & Content Agency (KOCCA) and Wiley Publishing.
Among the various exclusive programmes offered to members include free publicity before, during and after the events, while partners will also be invited to attend a free webinar to help them increase the effectiveness of their exhibiting strategies at both events.
There will also be special Global Partner Christmas networking events in New York, Los Angeles and London.
In addition, Advanstar has also partnered with Virtual Press Office, meaning all global partners will receive an online press kit from VPO reaching journalists in more than 85 countries.
"We are delighted to add Chorion, Warner Bros Consumer Products, KOCCA and Wiley Publishing to our growing roster of Global Partners as we continue to look for new and innovative ways to help extend the reach of our exhibitors' brands beyond the show floor," said Jessica Blue, Brand Licensing Europe event director.
Licensing International runs from June 2nd to 4th at Las Vegas' Mandalay Bay Convention Center, while Brand Licensing Europe takes place at Olympia's Grand Hall, London on September 30th and October 1st.