A few hours in a deck chair in the garden, floral textiles and a quick bit of market research were all it took to spark the idea of what has since become number one pre-school girls’ brand, Fifi and the Flowertots.

Sounds easy, but when you meet the team behind the series, it becomes clear that the production of a successful series and in turn, a brand, takes an immense amount of hard work, patience and time.

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