Fox's Ladies of Springfield programme kicks off with range of fashion lines featuring popular character.
Part of Fox L&M's Ladies of Springfield programme, a range of fashion lines featuring Lisa Simpson across nightwear and outerwear has already secured several listings on the High Street.
T-shirts have sold out in fashion retailer Bershka, while another Lisa design is due to go into Asda from the end of June. Nightwear has also been listed by Next and BHS for spring/summer, while in the fashion accessories category, Specsavers and Optical Express are both stocking Lisa inspired frames.
The character also features on a line of specialist cycling shirts aimed at sports retailers.
Meanwhile, the recently launched range of computer gaming accessories featuring Lisa on Nintendo DS Lite bundles, travel pack, clean and protect sticker sets, sling bags and Wii accessories pack has attracted support from such retailers as GAME, HMV and Gamestation.
Asda will also be stocking the clean and protect set from Easter.
Lisa product targeted for launch at retail in autumn/winter includes a lightweight micro scooter and an inflatable chair, while several girls gifting items are also in development alongside homewares and stationery items for 2010.