Mattel, Ubisoft, Sega and Paramount Apparel among companies joining licensing push.
Global Icons has boosted the licensing programme for American Honda Motor, Automotive Division, signing up a number of new partners.
F1 Marketing Group will be producing apparel and accessories, as well as gift and novelty products; Pilot Automotive/Wang's International has the licence for automotive accessories; while Aeria Games will be creating an online video game called Project Torque.
Elsewhere, Mattel is planning a range of die-cast models and toy cars, as well as radio controlled offerings.
Further video games will come from Ubisoft, Tomy and Sega, while Siskiyou has picked up the licence for keyrings and belt buckles.
Headwear, screen printed knit t-shirts, pants, shorts, hoodies, sweatshirts and gloves will be handled by Paramount Apparel International, while K&K Automotive has a host of product planned. This includes hats, wool caps, scarves and t-shirts, travel mugs, key chains, leather key fobs, scented air fresheners and car dusters.