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HAVE YOUR SAY: Are licensors being shelved?
Samantha Loveday Nov 16 2007, 10:37am
Comments (2)
After execs highlight retail has a big challenge in 2008, we ask if the current retail/licensor relationship is working.
Yesterday, a selection of key licensing industry execs revealed that retail was going to be a major challenge over the next 12 months.
They cited shrinking shelf space, stocking 'no risk' lines and short-term thinking at retail level as issues that all need tackling in 2008.
"We need to make sure that we are delivering on product that retailers want to carry," said Gustavo Antonioni, head of UK licensing at Marvel. "We need to deliver a retail statement, not an item business."
Now, Licensing.biz wants to hear what you think. If you're a licensor, what would you change about your retail business model to make it smoother? Or are you completely happy and disagree with our panel?
How can retailers be convinced to try untested, new brands?
If you're a licensee, what are the major issues you often come up against when dealing with retail?
Simply post a comment at the bottom of this story to let us know.
Comments
“director”
Posted by: kim north - Nov 16, 11:50am
nervousness from retail to stock unknown brands - they would rather keep limited options for the top 5 evergreen in kids wear. film properties for kids beco*****ver increasingly difficult with so many previous disasters influencing decisions. combined approaches from licensor and licensee to win over retail is imperative - misirli uk ltd, supplier of childrens essentials
“Times have changed”
Posted by: Miss Smith - Nov 16, 3:15pm
It does seem that retail is less willing to take a chance on an unknown brand, especially if they have been burnt before. It's sad, but a children's brand having TV support also makes a lot of difference. And perhaps your marketing support plans.