The firm's head talks new-look Strawberry Shortcake, CPLG and how it's weathering the downturn.
“Classics sell,” Kirk Bloomgarden – the EVP of worldwide consumer products and marketing for Cookie Jar Entertainment – states simply to Licensing.biz at the top of our interview. “Name recognition and longevity are key when selling a brand to potential licensees and retail outlets. People are cautious about launching a new brand from scratch.”
To read the full interview, click here.