Media property development company Fitz Roy Media has hired a whole US licensing team to represent its slate of children's properties.

For starters, Jonathan Breiter and Jennifer Zivic will launch their representation of Fitz Roy's newest kid franchises including Funny Face, Heathcliff and Secret Wings at Licensing International next week.

Breiter has previously enjoyed stints at Griffin Bacal Advertising and Hasbro, before starting up his own room décor company, securing the Sesame Street and Barney licences. Meanwhile, Zivic was most recently director of licensing for soft lines at Hit Entertainment, while she also spent seven years at Mattel.

Also added to the team is Jon Rosenberg, who will represent Fitz Roy's slate of properties exclusively throughout the publishing industry, plus development executive Richard Oren, who will be the exclusive agent handling promotional opportunities.

"Breiter, Zivic, Rosenberg and Oren undoubtedly comprise a team of highly regarded industry leaders whose depth of experience and expertise in the kids business would be difficult to match," said Fitz Roy Media CEO Hamp Hampton.

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