Licensing International Expo and LIMA are partnered in support of Licensing University to bring visitors a conference program with hands-on classes covering a comprehensive range of must-know topics.

Whether you’re new to licensing or looking to learn more, you’ll find seminars and panel discussions for every level of expertise.

9:00 – 10:30am
Deal structures in the interactive/gaming and mobile world

9:00 – 10:30am
Beyond sales dollars: measuring the effectiveness of a licensing program

9:00 – 10:30am
Product strategy: making the most of the current environment

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11:00 – 12:30pm
Selling to teens

1:00 – 2:30pm
Creating seasonal programs: A back door to retail shelf space

1:00 – 2:30pm
Making products stand out online

1:00 – 2:30pm
Viral marketing & new media: understanding new communications technologies