“Licensing lends itself particularly well to celebration cakes. As any parent will know, getting the right cake for your child’s birthday is all important."

"The right property combined with a yummy cake is a winning formula,” says Sarah Day, marketing controller of Greencore cakes and desserts.

Producing a staggering 45 million cakes and desserts a year, across nearly 300 different lines, Greencore still takes the time to hand-decorate each of its celebration cakes for that extra special personal touch.

To read the full profile, click here.

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