Lavish Rights has secured a new agency deal in Australia and New Zealand, this time with Newman International.

The Melbourne-based company will be representing Lavish's new character brand Bob & Peski, which is due to launch in the UK later this year.

The deal follows on from Lavish's signing with Stella Projects, which now represents Pet Poets Club in Australia and New Zealand.

"We do things differently at Lavish," explained Vanessa Champion, licensing director at the company. "We have a clear strategy with each brand being launched from a digital platform with a clear consumer marketing path.

"Most importantly each of our brands has the 'feel good' appeal which make you smile. Perfect in these crunch times."

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Julie Hartigan, MD of Newman International, added: "The company is very excited about introducing Australia to Bob & Peski, who are a fun and positive brand all about love and friendship."