Brian Goldner, president and CEO of toy giant Hasbro, is to deliver a keynote speech at Mipcom in October.

Entitled Becoming a Branded Play Company, Goldner will outline how Hasbro has evolved into a $4 billion leader in the children's and family leisure markets. He will also discuss Hasbro's joint venture with Discovery Communications and add perspective on the company's increasing involvement in movie production and in the video games sector through its partnerships with Paramount and Electronic Arts.

Goldner's keynote - which will take place on Tuesday October 6th - will illustrate the three key themes running through this year's Mipcom - Rethinking Production, Games2TV2Games and Connected Entertainment.

Mipcom 2009 runs from October 5th to 9th at the Palais Des Festivals, Cannes, France. Click here for further information.

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