
Literacy-based show heading to Asia and Australia following new agreements.
Kids and family entertainment specialist Decode Enterprises is bringing Super Why to pre-school audiences across Asia and Australia, after striking a number of new agreements.
The firm has revealed deals with Tooniverse in Korea, TV12 in Singapore, Astro TVIQ for Malaysia and Indonesia, Thailand's True Visions and Nickelodeon Australia.
Super Why - which is produced by Out of the Blue Enterprises and has been created to help young children learn literacy skills through interactive storybook adventures - already airs in the US, Canada, UK, Singapore, Korea.
Decode holds the worldwide television rights to the series, excluding the US.
"There is always a demand for strong pre-school programming that balances entertainment with learning, but it's a challenging genre," said Josh Scherba, VP of distribution at Decode. "Super Why has a proven track record on channels in the US and internationlly and it's no surprise that further broadcasters are snapping up the show."