Lavish Rights announces new UK partners and international agents for the property.
The Greetings Factory has launched a range of 12 everyday and six boxed packs of Christmas cards for the property this spring.
Clinton Cards is the first to sign up to stock the everyday card range, which hit shelves last month.
Under its Little Star Creations imprint, Holland Publishing has launched a range of nine social expression gift books at the London Book Fair and first product is expected in store at the end of summer. The firm will also be creating activity books for spring 2010 publication.
The Pet Poets Club library of imagery, background prints, icons and poetry is now available online via a new creative website designed to make the creative process and approvals easier.
Marc Todd, creator of Pet Poets Club and Lavish Rights MD commented: “It’s a brilliant facility and makes life so much easier for the licensee and licensor.”
The new pet parodies such as The Dogfather and Mamma Miaow have also been well received by potential licensees and will be showcased at Brand Licensing in October at Ignition’s stand (130).
Lavish will also be showcasing a new soccer themed collection, designed to tie-in with next year’s Soccer World Cup.
Lavish has appointed Stella Projects in Australia and New Zealand to develop the Pet Poets Club.
Grahame Grassby of Stella said he is: “Delighted to be bringing this great brand to the Aussie market. It’s a no brainer as pets and cute are consistent winners in our market.”
Stella is working with Lavish and Ignition to distribute existing UK licensee product as well as to develop home grown licensees with 2010 product launches in mind.
In the North American market, Jewel Branding & Licensing have had a strong response to the launch of Pet Poets Club this year.
Skyhigh is signed to launch stationery and back to school product during 2010 and subsequent to the Vegas show, Jewel expects publishing and dated stationery deals to be confirmed for 2010 launch.
Julie Newman, president of Jewel said: “The combination of adorable photography and poetry is a great package for licensees.”