US: Kabillion surpasses three million mark

The kids’ entertainment service has exceeded three million video on demand orders in May and June 2009.

The figures, according to data compiled by Rentrak mark a new high for the two year-old network, which offers animated and live-action kids’ series entertainment.

As of July 1st, Kabillion also moved up to become the sixth-highest rated channel overall among children’s VOD channels on the Comcast, Charter, Bresnan & Blue Ridge cable systems.

Geared toward children between the ages of six and 11, Kabillion On Demand is currently available to 20 million VOD-enabled digital cable television subscribers, comprising 90 per cent of the top 25 TV markets.

Kabillion, which launched in January 2007, offers high-quality animated and live-action kids’ series entertainment, games, music and chat and is available both as a free VOD channel and a free online broadband site (www.Kabillion.com).

Ad-supported and completely free to its users, Kabillion also boasts a fully-vetted COPPA and CARU-compliant environment, offering parents peace of mind.

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Bill Schultz, CEO of Kabillion said: “Since our debut more than two years ago, Kabillion’s trajectory has continued to go up. Consistently reaching the threshold of three million monthly downloads is a great milestone for a start-up venture like ours, which does not have the benefit of being a spinoff from a major linear network.

“We’ve grown this channel in spite of tough economic times and a very cluttered kids’ landscape, through creativity and sheer determination.”

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