Times are hard. Everyone is cutting back. The end of the world is nigh. Right? If we believed that as an industry then nothing would ever happen and progress would cease. It is with a dogged determination that the pre-school market manages to survive and continues to generate new and exciting properties to delight its audience.

But clearly not every new property will be or can be a success. There is simply not room in the market, especially at the moment. So to have any chance of cutting through, it’s vital that a brand owner gets the fundamentals right.

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