We look at the role The Marketing Store plays in the licensed toy business.
When you think of the largest manufacturer of licensed toys by volume, chances are you’ll come up with names like Hasbro, Mattel, Tomy and the like. In fact, The Marketing Store claims this title.
Business development director, Robert Pursey explains: “Our work in promotional marketing with some of the world’s biggest brands means that we are the biggest manufacturer of licensed toys (by volume) in the world, with more than 1.5 billion produced last year alone, delivered all over the world.”
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