As the industry heads to Olympia for Brand Licensing Europe today, apparel firm Roy Lowe & Sons will once again be dusting off the special suits and getting up to their usual tricks to raise cash for The Light Fund.

The boys will be 'asking for donations' from all attendees not wearing Light Fund branded socks, or using a Light Fund donated product.

Spare socks will be available, but for a donation.

The design of this year's suits has been kept under wraps, with the firm only saying that they haven't been worn before.

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