Special Dora and Spongebob flavoured toothpaste launching in India.
Colgate-Palmolive (India) has joined forces with Nickelodeon in the territory for the launch of special Dora the Explorer and Spongebob Squarepants toothpastes.
The products were launched at a special event which saw children getting free dental check ups alongside Nickelodeon characters.
Sandeep Dahiya, VP of consumer products at Viacom18, said: "We're happy to partner with Colgate-Palmolive to launch the Dora and Spongebob range of toothpastes that will, literally, put a sparkling smile on the faces of millions of fans."
Prabha Parameswaran, VP of marketing at Colgate-Palmolive, added: "Internationally, Nick and Colgate-Palmolive have successfully launched several products for children, and we are confident of a positive response from the Indian market as well."