International children's channel KidsCo has launched the first stage of its global marketing campaign.

Kicking off in Singapore, the three-month drive will see buses being branded with the name of the channel. Chosen routes will cover the city, passing through high traffic areas, and a long haul route passing by local schools.

This is the first in a number of initiatives across the globe designed to raise awareness of KidsCo.

Elsewhere, KidsCo has launched new animation Boo & Me in Malaysia. The show, which has been developed with Malaysian animator Inspidea, adds to the channel's original content portfolio, which also includes arts and crafts show Jass Time.

"Boo & Me is a pivotal development in KidsCo's original programming," said MD Paul Robinson.

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