It's only been available in the country for a matter of weeks, but already Gogo's Crazy Bones has taken the toy market in Benelux by storm.

According to Bulldog Licensing, demand has been so high that retailers are asking for licensed merchandise to be brought in from the UK.

One of the leading promotions agencies in the region, Glow Europe, has negotiated a loyalty programme with retailer C1000 around the launch of the collectible. The company has now extended its relationship with the brand, agreeing to bring apparel, stationery and plush to the market.

"Gogo's has been a huge success wherever it's launched and Benelux is no exception," said Bulldog's Rob Corney. "The brand has absolutely exploded onto the market over there and the level of demand is absolutely phenomenal. We're already in negotiation with some of the biggest players across a range of licences."

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