Firm to present slate of initiatives including details of live events business.
Following successful showings at Licensing International Expo in the summer and Brand Licensing Europe earlier this month, Turner CN Enterprises will be showcasing its line-up at this week's International Character and Licensing Fair in Dubai.
The firm will be highlighting its channel brands including Cartoon Network, Boing, Adult Swim, CNN and TCM, as well as its Turner Kids franchises such as Ben 10, The Secret Saturdays and The Powerpuff Girls. Third party properties including Bakugan, Robotboy and Hero:108 will also be showcased.
The development of Turner's live events business is also a key priority following the successful launch of the first ever Cartoon Network theme park in Kuwait City last year.
"We're very excited to be making our debut at the International Licensing and Character Fair in Dubai and have the opportunity to present the business to a wider Middle Eastern audience," said Jason Rice, territory manager for Russia, Middle East and Africa at Turner CN Enterprises.
"The Middle East is an incredibly exciting territory and one that presents many exciting business opportunities. The opening of our first ever Cartoon Network theme park in Kuwait City last year is driving interest in our brands and we're looking forward to meeting innovative partners interested in working with us to realise the commercial potential of our properties."