We chat to the children’s publisher to find out more about Elmer and the company’s licensing plans.
Andersen Press publishes one-off children’s books with strong artwork and original stories, and as such, many of its books do not lend themselves to licensing, as they are not series and are therefore not on TV.
However one of its brands changed all that and propelled the firm into the licensing sphere. Elmer the Patchwork Elephant turned from a one-off book into a series, and the iconic look of the elephant and the variety of other characters and scenery from the Elmer books made it ideal for licensing.
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