News
Licences add weight to Flair Create
Helen Jacobs Dec 11 2007, 10:53am
Flair adds popular Disney licences to its creative play division Flair Create.
Hannah Montana and High School Musical are being applied to the division’s Cool Cardz, Comic Maker and Etch a Sketch ranges.
Cool Cardz products will be themed to extend the number of craft options available to children.
Both licences will also be available in the Comic Maker range of Photo Story Makers, which will be launched in autumn, together with a HSM-themed pocket Etch A Sketch. Sarah Stickland, product manager for Flair Create said: “We are delighted to be able to work with Disney on these projects as these two licences are phenomenally popular for girls aged 7 and above and lend themselves perfectly to creative play and these particular craft concepts.”
