Brands
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Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
£22,000
Maidenhead Berkshire
New line of bicycles, accessories and parts on the way following deal.
Moda International Marketing has revealed a new licensing partnership for Le Tour de France.
Cycle Force Group has been granted a licence by Amaury Sport Organisation - the official organiser of the tournament - to produce a full range of bicycles, parts and accessories from spring 2010 in the US, UK and Europe.
Distribution will be through mass retailers, sporting goods stores, distributors and online retailers.
Cycle Force Group has aligned itself with Messingschlager GmbH, an import company of bicycle parts and accessories with distribution throughout Europe, as its strategic distribution partner for Tour de France products.
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It's great to see Amaury Sport Organisation doing so well. Unfortunately, our brand Golden Balls has been held back for nearly 2 years due to the ongoing dispute we have had with companies owned by ASO called Intra Presse and SNC L'Equipe who own the Ballon D'Or which is a football award also known as The European Footballer of the Year Award which started shortly after we licensed our name to Endemol UK PLC for the hit television game show Golden Balls hosted by Jasper Carrott OBE and merchandise Worldwide. You can see our short film on you tube at:
http://www.youtube.com/watch?v=dqWpEquGjho
which shows what goes on behind the scenes.
