NEED TO KNOW: Food & Drink Licensing

A recipe for advertising food & drink with popular children’s brands.

Want to advertise food or soft drink products using licensed characters or celebrities popular with children but not sure how to? Then avoid a culinary disaster by following this recipe:

Step One:
Add to one large mixing bowl, one or more brand characters popular with children. This is a matter of personal preference and budget, though staple ingredients can be found by a quick check of programming on children’s TV. Or, if you want a bit more spice, try one of the brands offered by a major film studio such as Dreamworks, 20th Century Fox or Warner Bros.

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