LCR Hallcrest is to launch a series of child safety products based on the Mr Men and Little Miss characters.

The new line will be sold through its Thermographics division.

"The characters have a strong contemporary, visual and emotional identity that complements Thermographics Healthcare and Baby Safety products," said Rocky Sapienza, VP of LCR Hallcrest.

Cheryl Gotthelf, SVP brand for Mr Men and Little Miss at Chorion, added: "The Thermographics new product range featuring the Mr Men characters is a perfect fit for child safety products. Whether it is Little Miss Sunshine or Mr Happy, the characters are sure to put a smile on kids faces."

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