Warner Bros Consumer Products has secured a new licensing deal with leading underwear manufacturer Triumph for its Tweety brand.

The deal, which covers EMEA and Asia Pacific, will see Tweety appearing on an exclusive range of casual home wear for Triumph's young women's brand, Miss Triumph.

The collection - due to hit retail in spring/summer - will include six exclusive outfits featuring shorts, t-shirts and capri pants.

"Tweety is sweet and cheeky and has attained cult status among young celebrities worldwide," said Heike-Stefanie Bodamer, brand manager for home wears at Triumph Global Western Fit. "The brand is a perfect fit for Miss Triumph and believe that this collaboration has massive commercial potential."

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