London football club to exhibit for the first time at upcoming licensing show.
Following the growth of its UK licensing programme - which now boasts 35 licensees - West Ham United is to exhibit for the first time at the Hong Kong International Licensing Show this month.
The club will be aiming to reach the Far Eastern audience, which is well-known for its love of the English Premier League. Indeed, the organiser of the show feels West Ham's attendance is so significant, it has requested a club representative sits on a panel at the conference.
"We are very excited about the Hong Kong Licensing Show and working with West Ham United to extend the reach of the programme," said Gary Jacobson, commercial manager at CPLG Sport. "We are confident that we have been able to demonstrate that the club has the capacity to be a licensing success, not just on a local and national level, but also internationally."
West Ham's Tam Lever, added: "Following on from the club's involvement in the 2009 Asia Trophy in Beijing, West Ham United believe the Hong Kong Licensing Show is a fantastic chance to introduce the club to new licensing opportunities in the Far East.
"Our participation at this event, along with CPLG Sport, further reinforces our commitment to expanding our licensing business in the years to come."