Florida-based firm Jazwares has picked up the consumer electronics licence for the Skelanimals brand.

The line of skeleton animals each have a signature heart and a unique story of how they met their untimely end. The collection of existing specialty products have become popular in the US.

"We are proud to add Skelanimals to our growing portfolio of licensed products," said Laura Zebersky, executive VP of sales at Jazwares. "The licence is extremely popular and we are excited to offer fans a unique product line that will let them take Skelanimals with them wherever they go."

Cindy Bailey, CEO, Skelanimals, added: "Jazwares is the ideal company for us to work with to release this new line of licensed products. We hold the Skelanimals brand to a high standard for our fans and we extend that to the companies with whom we partner."

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