E1's Peppa Pig property is again joining up with supermarket chain Asda to support the Tommy's charity.

Peppa and George plush key rings and an environmentally friendly Bag for Life have been specially designed to raise money for the baby charity. The products will be stocked exclusively in Asda stores nationwide from this month.

This is the fifth year running that E1 and Tommy's are working together to raise awareness and help fund medical research into the causes of premature birth, stillbirth and miscarriage.

The proceeds from the products will be donated to Tommy's to fund the charity's research.

Tommy's is the official charity of E1’s Peppa Pig and further initiatives are planned throughout 2010 and beyond. To date, Peppa Pig has raised over £400,000 for Tommy's and hopes are high that sales of these new products will help to raise Peppa's fundraising total to half a million pounds.

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