American Greetings Properties has extended its existing partnership with Alicom Licensing to include classic properties, Care Bears and Holly Hobbie.

The deal gives Alicom merchandising rights in Denmark, Finland, Iceland, Norway and Sweden.

"We are excited to grow Care Bears and Holly Hobbie in the Nordic territories and to continue working with Alicom Licensing by developing these beloved children's brands," said Carl Silva, VP of global licensing at AGP.

"Both Care Bears and Holly Hobbie provide children with optimistic, wholesome messages which kids around the world will continue to enjoy and identify with for years to come."

Roland Lindholm, CEO of Alicom Licensing, added: "We are very much looking forward to working with our licensees to develop product and grow the Nordic licensing programme."

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