Playboy Enterprises has inked an exclusive deal with BIC USA to create a line of disposable lighters featuring Playboy designs.

The lighters will be available in the US from March, will retail at $1.69 and all feature the instantly recognisable rabbit head design.

"Playboy is an iconic brand with broad appeal," said Adrianna Chinnici, VP of licensing at Playboy Enterprises. "We're thrilled to partner with BIC, a leader in their industry, to create this new and unique line of disposable lighters."

Adam Blumenthal, brand manager at BIC USA, added: "We are delighted to partner with Playboy and expect this addition to our licensed portfolio to be extremely popular with both men and women. BIC continuously strives to offer consumers thrilling new designs that fit their interests and lifestyles, and we believe the new Playboy lighters will do just that."

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