4Kids is continuing to grow the licensing programme for the Dinosaur King brand - adding a trio of new licensees to the portfolio.

Trade Mark Collections will launch various bags and backpacks, as well as purses, wallets and umbrellas, across the UK and Ireland. HarperCollins will publish a range of titles in the UK, South Africa, Australia and New Zealand - including story books, colouring and activity books, novelty books, annuals and novels.

In addition, Artpeople is set to launch story books in Denmark, Sweden and Norway.

"Trade Mark Collections, HarperCollins and Artpeople are leaders in their respective industries and territories," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment. "We are very pleased to add them to the growing roster of licensees for this global property."

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