Chapman Entertainment has revealed two new partnerships with publishing licensees for Fifi and the Flowertots and Roary the Racing Car.

Peter Haddock Publishing has signed up to produce and distribute Fifi and Roary activity products until December 2012. The range will include stickers, scrap pads, scribble books, bath book, magnets and other items. The products will launch in spring/summer.

Meanwhile, Signature Publishing will produce Roary-branded pages in its pre-school magazine Fantastic. The first issue to feature the boy brand will appear on February 18th.

"We are excited to partner with two new publishers with brilliant licensing experience," said Natasha Dyson, head of licensing at Chapman. "Both PHP and Signature Publishing provide premium quality products which appeal to boys and girls alike.

"2010 is shaping up to be a fantastic year for both Roary and Fifi."

Advertisement