Chorion and ScrollMotion sign deal to bring classic book series to handheld format.
Chorion is partnering with iPhone application developer ScrollMotion to bring the Mr Men and Little Miss classic books to Apple devices.
Available now in iTunes, the digital books expand upon the traditional children's book reading experience by incorporating scrolling image exploration, interactive controls and a voice recorder.
Titles currently on offer for iPod Touch and iPhone include Mr Happy, Mr Tickle, Mr Bump, Mr Messy, Mr Mischief, Mr Perfect, Little Miss Giggles, Little Miss Fun, Little Miss Naughty and Little Miss Chatterbox among others.
The book apps are priced at $3.99 each, with an introductory price of $1.99 each for Mr Tickle and Little Miss Chatterbox.
The deal marks Chorion's first iPhone and iPod Touch app licence for the Mr Men and Little Miss brand.
"The success of the Mr Men and Little Miss brand on television, DVD and on the web has made it clear that the original book-based brand is as relevant today as it was when originally launched," said Cheryl Gotthelf, SVP global brand management at Chorion.
"The move to this popular digital platform makes its unique form of humour and self expression accessible to audiences of all ages in the formats they find most appealing. We are delighted to have signed this deal with ScrollMotion."
Josh Koppel, chief creative officer at ScrollMotion, added: "There is nothing quite like watching tiny fingers trace those 'extraordinary long arms' of Mr Tickle throughout the digital world that's made possible on the iPhone touchscreen. The Mr Men and Little Miss series translates so perfectly to this medium; we're thrilled to be working with Chorion to bring these classic titles to new generations of readers."
Chorion is continuing to seek new licensing partners for its growing novelty, seasonal and collectable categories for Mr Men and Little Miss. It already has a successful worldwide apparel programme, while the publishing drive also remains strong - over 12 million books were sold in the UK, US, France and Australia in 2008.