News
DCP ties M&S for Enchanted clothing line
Samantha Loveday Dec 18 2007, 4:34pm
Dress-up outfits, nightwear and accessories all part of the new range.
A new collection of apparel based on Disney's Christmas blockbuster Enchanted is notching up the sales at Marks & Spencer stores.
The High Street chain has a range of pyjamas, nighties, slippers and dressing gowns, as well as a selection of jewellery and accessories aimed at three to eight year old girls.
Also included are children's dress-up outfits based on the costumes worn by the movie's Princess Giselle character, including a white gown.
M&S is also supporting the launch with in-store point of sale materials across the UK, together with nine fully themed window displays in selected stores.
"Enchanted is set to be a family favourite this Christmas and we're confident that our new line of apparel will be on the wish lists of little princesses everywhere," said Liam Gallagher, category director, UK apparel, accessories and footwear.
