Turner CN Enterprises is confident of further success for Ben 10 in 2010 in the UK, revealing a number of new licensees and renewals for some existing partners.

The company has confirmed that ten new licensees will be launching Ben 10 product this year. All areas of licensed product are currently selling strongly, with master toy licensee Bandai developing exclusive lines for the UK. Its recent joint initiative with retailer Top Toy in Denmark has led to the creation of a Ben 10 Flexi Track, which is currently selling in all major UK toy retailers.

Party licensee Mask-arade has signed up to produce paper masks (pictured); Ben 10 sound books are being developed by Publishing International; Itzme will be launching digitally enhanced Ben 10 wall coverings supported by a dedicated website; while branded headphones from Little Star Creations are also now available.

Turner is also working with Premier Portfolio on the development of specific products for travel retail including airlines, airport shops and ferries.

“The continued demand for new licences is testament to the strength of the Ben 10 brand,” said Graham Saltmarsh, licensing director for the UK, Benelux and Nordic at Turner CN Enterprises. “We look forward to 2010 and working with our partners to produce innovative merchandise that respects the values of the brand and captures the imagination of consumers and retailers.”

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