43 executives from the licensing industry - including Licensing.biz editor, Samantha Loveday - have committed to not just one, but two, quite frankly terrifying, runs in Innsbruck, Austria for the upcoming bobsleigh race challenge, to raise money for the Light Fund.

Organised by Bear Conran's Stephen Gould, The Light Fund Bobsleigh Challenge takes place from March 2nd to 4th at the Ingles track, just outside of Innsbruck.

With the team now confirmed, the sponsorship drive is also well underway. Each member has paid to take part and has also been charged with raising a minimum of £200 individual sponsorship.

However, corporate support is also vital - The Light Fund raised over £70,000 last year for a number of charities including Kidscape, Guide Dogs for the Blind, The Douglas Bader Foundation, Nordoff Robbins, Multiple Sclerosis, The Lymphoma Association and The Institute for Cancer Research. The bobsleigh event will play a large part in this year's fundraising efforts.

Gould explained: "For anyone wondering why they should sponsor us to take part, it's worth remembering that this is a bit more than a 'grown up' version of sledging.

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"Our brief from our coordination partner Icerush is that we have 18 bends to navigate over a length of 1,200 metres, with a vertical drop from start to finish of 98.1 metres. We'll hit speeds in excess of 80mph on some bends and will experience five times the force of gravity - and flipping over or falling out is not a healthy option.

"It's going to be incredible, but I suspect it will also be really rather hair raisingly scary, as all of this takes only 60 seconds from start to finish."

All contributions are welcome and companies or individuals interested in sponsorship should contact Stephen Gould by clicking here.

The full bobsleighing team is as follows:

For the girls: Jane Kennedy (RDF), Fiona MacLeod (Fred and Ginger), Janet Woodward (Coolabi), Samantha Loveday (Licensing.biz), Zoe Upcraft (Chorion), Rhiannon McGowan and Lucy Moore (Brandzoo), Julia Chalkley and Lisa Shand (Blueprint), Jackie Kerr (CPS), Joanna Cassidy (Guide to the Licensing World), Angela Cullinan (IWC), Vicki Willden-Lebrecht (Bright Group), Michelle Sommerville (Marshmallow), Jakki Brown (Licensing Source Book), Lisa O'Connell (Murphys) and Jane Garner (KilogramMedia).

And for the boys: Ian Hyder (Licensing Source Book), Stephen Gould (Bear Conran), David Scott and Simon Foulkes (Rainbow Productions), Steve Pearce (Red Central), Chris Taylor (Impressive Ideas), Graham Saltmarsh (Cartoon Network), Miles Griffith (TUI Ski), Ian Down (Hamlins), Anthony Duckworth and Andy Downie (Zap), Patrick Bailey (Blues), Tim Kilby (Character World), Nick Adams (JOI), Matthew Primack (IMG World), Nicholas Tall (Speechly Bircham), Jez Parkinson (JAPCC), Keith Pashley (The Keith Pashley Project), Nick Austin (Vivid Imaginations), Neil Shinner and Andy Cooper (Worlds Apart), Simon Harris (Lunartics), Jamal Merdassi (My Design Company), Geoff Reynolds (Pedigree Books), John Prest (Sistema UK) and Edward Rixon (Uber Consultancy).