Sanrio Global Consumer Products has announced Stefano Mastropietro as its new vice president.

Mastropietro will be responsible for the EMEA market (Europe, Eastern Europe, Middle East, India and Africa). He will be based in the German headquarters.

He will focus on developing significant global strategies to expand the existing international business and to create new opportunities within EMEA.

This will include concentrating on new products and categories within licensing, as well as exclusive co-branded partnership programmes. He will continue to develop Sanrio's emerging characters for licensing, product development and retail partnerships.

Mastropietro has been with Sanrio since 2008 working as the director of international licensing.

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