BRAND PROFILE: Spot

Celebrating its 30th anniversary this year, we take a closer look at the publishing property.

Eric Hill’s award winning title Where’s Spot? was published in 1980 and since then the character has become something of a publishing phenomenon.

Since 1980 over 50 million books have been sold, with the range having expanded from the original lift-the-flap books to include interactive sound and novelty titles. Other product categories include toys, DVDs and a website.

To read the full profile, click here.

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Tags: chorion, spot

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