Parthenon Entertainment has secured the worldwide merchandise and licensing rights for book and BAFTA award winning pre-school series, Kipper.

Published by Hodder Children's Books, Kipper was created by Mick Inkpen, one of the world's top selling picture book artists and writers.

Caroline Mickler, who heads up the licensing division of Parthenon, commented: "Mick Inkpen's books have immense charm and are now instantly recognisable across the globe. We are thrilled to have been appointed to represent such a prestigious and classic brand and look forward to developing Kipper into a wide range of quality clothing, accessories, toys and gifts."

Inkpen added: "I'm very confident about the new relationship with Parthenon which, from the outset, has put an emphasis on a quality-led approach."

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