It may be 20 years old, but The Simpsons remains one of the most groundbreaking and innovative entertainment franchises in the world.

A few quick facts: it has won 108 awards including 24 Emmys; it holds the Guinness Book of World Records titles for Longest Running Primetime Animated TV Series and Most Guest Stars Featured in a TV Series; Homer’s ‘D’oh!’ catchphrase is an official word in the Oxford English Dictionary; The Simpsons Movie has grossed over $527 million worldwide; in the UK, broadcast has been secured until at least 2018; meanwhile, in Europe, The Simpsons is a top performing show for key TV partners including Antena 3 (Spain), Italia 1 (Italy), Pro7 (Germany), W9 and Canal+ (France) and Network 10 (Australia).

With popularity for The Simpsons showing no signs of abating, and a healthy licensing and merchandising programme for the main brand, Fox launched the Ladies of Springfield brand at Brand Licensing Europe in 2008.

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