Running alongside the exhibition, which takes place in Budapest on March 8th-9th, the two day seminar is the only free-to-attend licensing conference for licensees, manufacturers and retailers in this region.

The programme has been specifically designed to give visitors an in-depth understanding of the local landscape, how regional trends can be exploited, and legal considerations to be aware of.

Speakers will present a series of case-studies, statistics and tips for creating successful licensing and merchandising programmes.

Research expert Milos Ryba, Retail Analyst at Planet Retail will give an overview of the retail landscape in the CEE region including current trends and future predictions.

Successful licensee Adam Solyom of Cartamundi will give advice on how to choose the right license and work efficiently with local brand owners and agents.

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Christian Fortmann, European Trademark Attorney for 24IP Law Group will examine the legal and technical aspects vital to successful contract negotiation and Kelvyn Gardner, Managing Director for LIMA UK will walk through the basics of licensing.

Seminar attendance is free for all visitors. A full timetable is available at www.brandlicensing-budapest.com/html

Visitor registration is free for manufacturers, sales promotion professionals and retailers.