Fitz Roy Media has scooped the worldwide rights to manage, market and distribute the Fido Dido brand.

The seven-year deal will see the development and production of a new series of short-form animated episodes for distribution across a variety of multimedia platforms, including wireless networks, internet portals, broadcast channels and iTunes.

The first season of 50x1-minute episodes featuring the classic 1980s character is slated for delivery in September 2010.

"Having worked alongside Joanna at Honest Entertainment on the marketing of Fido Dido, I know the brand well," said Hamp Hampton, CEO of Fitz Roy Media. "It is indeed a rare opportunity to renew my involvement with this global icon. Joanna and I look forward to the upcoming Licensing International where we will unveil our unique, strategic plan to bring back Fido Dido to a new generation of teenagers and tweens."

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