
Latest gift book takes one of the top spots in The Sunday Times run down.
The latest gift book in DRi Licensing's The Interesting Thoughts of Edward Monkton line reached number two in The Sunday Times bestseller list last weekend.
Love Monkey is a tale about the 'quest for true and enduring love and happiness', with the property also doing well in other licensed areas.
A number of products were launched at Spring Fair earlier this month, while a partnership with Rainbow Designs for novelty gifts and stationery was also confirmed.
The extensive range is likely to include a number of quirky gifts and accessories, plus a line of social and back to school stationery. Rainbow will also be launching a Love Monkey gift range for Valentine's Day 2011.
"This innovative property's potential knows no limits and we are delighted that Love Monkey has achieved such a high position on The Sunday Times bestseller list," said Alicia Davenport, licensing director at DRi.