According to NPD License Tracker the licensed clothing market for children 0-14 yrs old was worth £442m in 2009 but was down 16 per cent year on year (for the 12 months up to September 2009) from £512m.

The closure of Woolworths, which was the High Street's biggest retailer of licensed products, in particular toys and children's clothing, has had a major impact on the retail landscape, which has seen a shift towards major supermarkets such as Asda and Tesco.

Specialist clothing retailers such as Next, BHS, M&S and New Look have also benefited.

TOP CHILDREN'S APPAREL LICENCES

Ben 10
High School Musical
Thomas & Friends
Dora the Explorer
In the Night Garden

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(NPD)