CPLG US has named Cindy Davis as SVP of licensing, reporting to Kirk Bloomgarden, EVP worldwide consumer products.

Prior to joining CPLG US, Davis was a partner at Bomes Davis Branding where she worked with a variety of clients including Sony Pictures and IDT Entertainment.

Previously, she served in several roles at DIC Entertainment including VP of licensing, playing a key role in the relaunch of Strawberry Shortcake. She also enjoyed a stint as director of licensing and merchandising at Fox Family Worldwide/Saban.

"Cindy brings more than 15 years of licensing and marketing experience to CPLG and will oversee a number of exciting licensing programmes for popular properties including Strawberry Shortcake, Richard Scarry and Lucha Libre AAA," said Bloomgarden.

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